Thursday, October 19, 2017

Arena of Valor Launches in the Philippines

Garena’s first mobile MOBA game, Arena of Valor (AOV) now available for Filipino users

Garena, the digital entertainment platform under Sea Group, announced that mobile gamers across the Philippines are now able to pre-register for Arena Of Valor (AOV), Asia Pacific’s market leading mobile game jointly developed by Garena and Tencent Games. The game is currently in a pre-registration phase and is expected to be released in October.

AOV is a 5v5 Multiplayer Online Battle Arena (MOBA) that is designed for easy control on your mobile phone. The game was first launched in Taiwan on October 2016. It has since been released in numerous Southeast Asia regions such as Thailand, Vietnam, and Indonesia. It is currently the number one game on top of both the App Store and Play Store charts in all the countries above.

Upon release, players will be able to acquire up to 14 permanent heroes for free. Completing the tutorial alone will grant players 2 free heroes, all within the first twenty minutes of gameplay. Players will then be set upon the Road to Glory quest that will see them acquire another 8 free champions just by playing 3 games for each of them. The remaining 4 heroes can be obtained simply by playing with friends.

AOV Esports is being competed at various levels from grassroot tournaments of international corporations, professional gaming tournaments by Garena and global events between North America, Europe, Korea, Middle East with a staggering PHP 362 million prize pool.

According to Jan Frederic Chiong, Country Manager for Garena Philippines, he said: “We are excited to launch Arena of Valor in the Philippines as Asia represents a multi-billion dollar gaming industry with 80% of its gamers playing mobile games.

“As a game publisher, Garena has spearheaded various top-tier titles across Southeast Asia to great effect. As we welcome the latest addition to our growing list, we aim for AOV to be positioned as the best mobile experience for gamers in the Philippines.”

Be the first one to play Garena AOV!

To pre-register now, head over to

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It’s BR Time for fun, free ice cream

Good news for ice cream lovers at the BGC! Baskin-Robbins, the world’s most loved ice cream brand, is giving away free ice cream as part of “It’s BR Time!”

Don’t miss out on this exciting offer! Visit the Baskin-Robbins store at the second floor of Central Square Mall at 3 p.m. on October 27, Friday, and get a junior scoop of your favorite ice cream flavor for free!

Join the fun and excitement and share this delicious news with your friends. Follow Baskin-Robbins on Facebook, Twitter and Instagram and share the “It’s BR Time” post with the hashtags #ItsBRtime and #baskinrobbinsph. Tag your friends and make sure the post is set to public. Simply show your shared post at the Baskin-Robbins store to get your coupon. Distribution of coupons will start on October 26, Thursday, at Baskin Robbins at Central Square Mall.

Celebrate ‘It’s BR Time! and the delicious treats offered by the world’s most loved ice cream brand. Take your pick from 31 original Baskin-Robbins ice cream flavors. Take this chance to savor the October flavor of the month, the delicious and spooky Orange You Scared, a witty combo of chocolate ice cream and orange-colored flakes and bon bon ice cream with marshmallow cups in milk chocolate, all swirled with an orange-colored whipped ribbon.

Don’t forget to visit Baskin-Robbins in Central Square Mall on October 27, Friday, at 3 p.m. and get a junior scoop of delicious ice cream for free!

Baskin-Robbins also has shops in Bonifacio High Street, Uptown Place Mall, and SM Aura in Bonifacio Global City; Ayala Malls The 30th and SM East Ortigas in Pasig; Greenbelt 5, Glorietta 2 and Glorietta 5 in Makati; SM North EDSA (2/F and The Block) and TriNoma Mall in Quezon City; SM Southmall in Las Piñas; SM City Pampanga; SM Dasmariñas in Cavite and Solenad in Santa Rosa, Laguna.

For more updates on the next “It’s BR Time”, check out or its social media accounts:, Twitter, and Instagram @baskinrobbinsph. 

#F1Cares: F1 Hotel Manila Community Engagement Programme

“Without a sense of caring, there can be no sense of community,”

F1 Hotel Manila carried out its first corporate social responsibility last September 2, 2017. “F1 Cares: Community Engagement Programme”, which was led by the hotel’s execom, was done to highlight the company’s great compassion towards social awareness.

Being an institution that values its responsibility not only to the company, but also to community’s environmental and social wellbeing, F1 Hotel Manila reached out to organizations that help the elderly and deaf community.

The hotel chose two community organizations for the “F1 Cares” campaign. Talking Hands, a deaf education center, is an organization that provides programs and services to children with hearing-impairment and their families through the project: ESTE- Ending Silence Through Education Programs. GRACES, or Golden Reception & Action Center for the Elderly and other Special Cases (formerly as Golden Acres Home for the Elderly), is one of four homes for the elderly under the DSWD, which houses 288 senior citizens rescued from the streets or from families that can no longer take care of them.

Aside from providing humble donations, F1 Hotel Manila aims to continue a strong relationship with these beneficiaries, by planning to extend internships to Talking Hands students, and conducting activities with Grace’s. With the hotel’s success for five years, it is only rightful to give back to community, and become socially responsible. F1 Hotel Manila is located in Bonifacio Global City, Taguig.

For inquiries, call 908-7888, or e-mail to

Wednesday, October 18, 2017

Justice. League. Nuff Said

We used to know them as Super Friends and now they are Justice League who saves the world from the enemy.  The story so far ended with the death of Superman so with “No Kryptonians” and “No Lanterns”, will you let this world fall? Or will you Join the League?

Pacific Licensing Studio, in collaboration with Warner Bros. Consumer Products and SM Supermalls, is inviting all fans, both young and young at heart, early on to join the league on October 14, at the The Block of SM North EDSA as it raises the bar of the superhero genre and launches DC’s greatest super heroes, Justice League.

From October 14-31, the event sets the stage of the Justice League (JL) film wherein fans get to have front row seats of the movie’s action and adventure.

Barely two (2) weeks before the film hits the theaters, the launch will present the league’s other stalwart members aside from Superman and Batman.  They can get to know more about other powers of Wonder Woman,  Flash’s actual speed, the machine and the man that is Cyborg and Aquaman’s badass ancestry and origin through the gallery of heroes.

The organizers will also introduce the Justice League app where attendees can download and interact with the activities prepared by the event’s partner stores and establishments. Penshoppe will rock the runway with its new and limited Justice League collection while SM’s Boys Teen’s Wear will feature the latest JL’s sleek fashion styles.

Collectors’ expo, retail outlets, and cos plays will sizzle the audience while various loads of JL premium merchandise are up for grabs for all mall goers. 

Finally, Pacific Licensing Studio, brings the league’s life like cast figures during the launch.  Fans, shoppers, participants and virtually everyone in the event can take pictures with the six (6) superhero statues and share the JL experience with their Facebook, Twitter and Instagram accounts with the #JOINTHELEAGUE  

Justice League will also go around the metro starting at  SM Southmall on Nov. 2-10, SM Mall of Asia on, Nov. 13-19,  SM Bicutan on Nov. 22-29 and SM Clark and Pampanga on Dec. 2-10.

Aside from Batman and Superman, Gal Gadot , Jason Momoa Ray Fisher, and  Ezra Miller will complete the roster as Wonder Woman, Aquaman, Cyborg and Flash respectively. Jeremy Irons is also back as the  ever reliable Alfred while J.K Simmons (Jonah Jameson of  Spiderman) stars as Commissioner Gordon.  Catch the league on your favorite theaters on Nov.17. 

Thank you so much PMCM, Pacific Licensing Studios for this wonderful Justice League items which I will be sharing with my nieces and nephews,  who like me,  are all Justice League fans.

BCP Dermatological Corporation and Metro Drug, Inc. Philippines Partnership Made Easy with Dermablend

BCP  Dermatological Corporation (BCP) and Metro Drug, Inc. (MDI)  have recently signed an agreement last July 20, 2017. It was concluded that MDI will be the exclusive distributor of BCP’s flagship brand, Dermablend which is widely prescribed by Dermatologists, Pediatricians, Ob- Gynecologists and other medical practitioners in the country.  
Ms. Dina Dela Paz-Stalder and Mr. Jojit Aguilar shake hands as they welcome each other for this great partnership

The contract signing was attended by Ms. Dina dela Paz Stalder, President and CEO and Ms. Lea Juan, Operations Manager of BCP together with MDI’s Chief Executive Mr. Jojit Aguilar and VP-Finance, Mr. Allan Tanlapco.       

L-R: Ms. Flordeliz Sobremonte, Client Development Analyst of MetroDrug Inc. (MDI); Ms. Rea Manalili, Business Development and Principal Services Director of MDI; Ms. Dina Dela Paz-Stalder, President & CEO of BCP Dermatological Corporation; Mr. Jojit Aguilar, Chief Executive of MDI; Mr. Allan Tanlapco, Vice President-Finance of MDI; Ms. Sheila Anne Caday, Operations Manager of Diana Stalder Skincare Center; and Ms. Lea Juan, Operations Manager of BCP

BCP Dermatological Corporation is a dynamic company focused on dermatologicals, both pharmaceuticals and cosmetics, providing solutions to every type of skin condition. On the other hand, Metro Drug, Inc. is a leading pharmaceutical distributor in the Philippines. With its partnership, quality products will be distributed nationwide, thus patient's compliance will be an advantage.     
Contract signing of BCP Dermatological Corporation and MetroDrug, Inc

Dermablend Brand includes the following products:                      

Cleansing Milk – a hypoallergenic facial and body cleanser for all types of skin.

Zinc Oxide 10% Cream with Aloe - has the power to get rid of diaper rash.                                 

Colloidal Oatmeal Lotion/ Oatmeal Soap- an absolute defense and moisturizer for dry, itchy and irritated skin

Hydrocortisone 1% Cream/Lotion - has the power to relieve steroid-responsive dermatoses and other allergic conditions.                                      

Papaya Orange Soap – a breakthrough in whitening that guarantees not only white but moisturized skin.                         

Guava Tea Tree Soap – has a natural defense and remedy against body odor and helps prevent acne formation.              

Micostat 2% Cream- has the power to cure fungal infections

Betamethasone 0.05% Cream – a medium strength corticosteroid that reduces swelling , itchiness and redness on variety of skin conditions

Together, BCP Dermatological Corporation and Metro Drug Inc. are committed to the paramount goal of making a difference in people’s lives by providing the most effective healthcare products with a desire to exceed customer’s expectations while constantly striving for excellence.

Tuesday, October 17, 2017

Jollibee is digital engagement leader among QSRs in PH

Brand tops share of voice and share of engagement in major social media platforms

In today’s digital world, engagement is such an important factor. The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds of Filipinos with its langhap-sarap treats. Lately, the brand has been winning over the hearts of millions online with hit-after-hit digital content.

According to a report by Community Plus, a social listening tool used by various global brands, from January to June 2017, Jollibee outranked all other brands in the quick service restaurant category, particularly in Facebook where it garnered a majority 37% share of engagement, twice greater than its biggest foreign competitor. Social media intelligence tool Thoughtbuzz also reports that Jollibee is the #1 most talked about QSR brand, registering 1.5 million mentions in various digital platforms; almost triple that of its competitors in the same period.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head, Francis Flores shares, “Jollibee’s stellar digital success has been key to sustaining our market leadership in the country, across all our major target markets.”

Flores adds, “Through world-class, highly engaging online content and digital innovations, we will continue to break the internet to reinforce our position as the Philippines’ most loved, most talked about brand. For us in Jollibee, capturing the hearts of the Filipinos online (and offline) is the ultimate reward.”

The Kwentong Jollibee Success
The brand’s original short-film series, Kwentong Jollibee, has gone viral multiple times this year, and has earned multiple accolades not only from netizens but from industry leaders globally.

In February, the highly-evocative “Vow”, “Date”, and “Crush” Valentine’s videos successfully wooed the online audience with over 50 million views on Facebook and YouTube, about 1.3 million shares, 7.5 million in engagement, and 82 million reach (72% organic reach). The buzz of Kwentong Jollibee’s Valentine series generated over P150 million in free PR and media values as well.
The viral success of the Kwentong Jollibee episodes continued towards mid-year with “Parangal” and “Powers”—back-to-back moving tributes to the sacrifices of moms and the heroic deeds of dads, to provide a comfortable life for the family—as the Mother’s Day and Father’s Day videos garnered positive reactions from netizens and received 8.1 million and 7 million views, respectively.

The Kwentong Jollibee series’ most recent viral hit, “Apo” is proof not only of the enterprise’s sustained success but of Jollibee’s digital content mastery. A Grandparents’ Day special, “Apo” follows a young man recalling his happy childhood memories as he makes his way back home to the embrace of his “second parents”. With a whopping 29 million reach, over 14.2 million views and an engagement of 1.1 million, Jollibee’s special grandparents’ day tribute solidified the brand’s online leadership.

The most recent viral short film was coupled with a heart-tugging CSR effort, Grand Thank You Project, and a special video feature titled “Handog para kay Lola Belen”. The project recognizes hardworking grandparents and gives back the love with a Grandparents’ Day feast for their family and other forms of support such as financial aid. On the Grand Thank You Project’s second year, Jollibee features Lola Belen, a grandmother from Pangasinan who tirelessly sells local delicacies at a nearby Jollibee branch to provide for her loved ones. The video feature reached over 7.7 million netizens and 5.2 million views.

An Array of World-Class Digital Content
Apart from the emotional Kwentong Jollibee short films, Jollibee has also produced a number of successful online campaigns that have gotten netizens abuzz: from the impressive dance skills of the lovable mascots Jollibee and Friends in the JolliDance Showdown series with more than 29 million Facebook and YouTube views, the quirky quick escape tricks of JolliSavers for every Petsa de Peligro that reached more than 24 million views, to the sumptuous and heartwarming Chickenjoy campaigns that generated more than 28 million views.

Jollibee also introduced digital engagement innovations such as the Twitter Intercept, which uses social listening to be able to suggest various Jollibee products depending on day part and topic. This exercise rendered a 50% growth in conversation and craving for Jollibee and its products on Twitter.

The brand also launched the JolliDance Showdown App—the first augmented reality experience in the local QSR industry. With the free app, kids can turn the Jolly Joy Box of their Jolly Kids Meal into an interactive platform to bring to life a dancing Jollibee, compose their own dance tunes, and personalize their avatars for a unique augmented reality experience. To date, the app has registered more than 100,000 downloads.

Together, these efforts have led to astounding share of voice and share of engagement results across the QSR market for Jollibee on the digital platform.

There are definitely more exciting digital content from Jollibee to look forward to in the coming months.  Make sure to follow Jollibee on Facebook (, on YouTube (, and stay updated on Jollibee’s viral hits on Instagram and Twitter @jollibee.

Monday, October 16, 2017

3rd Philippine Junior Finance and Investment Summit

Judging by the massive attendance and enthusiastic young crowd at the recently concluded Philippine Junior Finance and Investment Summit held at the SMX Convention Center, it’s safe to say that the country’s finance industry in the coming years will be bright and bullish as participants learned and inculcated a treasure trove of valuable insights into the current trends and future direction of the finance industry as a whole.

One of the more noteworthy insights came from speaker Andrew Stotz, President of CFA Society Thailand. His topic, “Ten Ways Ethics Adds Value to You” gave delegates tips into building one’s competitive edge by engaging in ethical practices.

In the CFA Program, there are financial areas covered where one can build competitive advantage like Financial Accounting, Alternative Investment, Derivatives, Portfolio Management, Corporate Finance, Equity Evaluation, Fixed Income, Asset Allocation and Behavioral Finance.  But above all these, according to Stotz, a financial professional must build a high level of competitive advantage in the area of ‘Ethics’. This is a major factor that distinguishes a financial professional from others. “Build this competitive advantage in Ethics, and you’ll be rare,” Stotz said.

Stotz, an award-winning stock market analyst, has twenty years of experience working for various investment banks.  He is also the CEO of A. Stotz Investment Research, which helps individuals and institutions build wealth through stock selection and portfolio management.

“I was treated ethically and my family was treated ethically, and I have benefited from it for years; that’s why I wanted to communicate ethics in a simple and positive way,” Stotz said.

As financial professionals, according to Stotz, one must be diligent, loyal, independent, trustworthy, always striving for continuous improvement, must be fair, the objective has a high sense of confidentiality, thorough, and must be able to face and address conflicts head-on.

“We are meant to be independent in our work. We serve our clients. As financial professionals, we should fill the gap of our clients’ financial interest. And you should care for your clients as you would your mother,” he said.

“Build your value through ethics. Spend more time building your ethical advantage than building your technical advantage,” Stotz added.

Ms. Rosalia de Leon, Treasurer of the Philippines (Bureau of Treasury Department of Finance) and also the summit’s keynote speaker shared, “Live a balanced life. Try new things and develop hobbies. Make smart investments today apart from savings.”

She also stressed the importance of PJFIS and its advocacy. “This [PJFIS] is a very useful platform for the students and professionals who really want to pursue a career in finance. I would like to congratulate CFA for hosting this kind of conference that really educates students and young professionals about the finance and investment career and even the problems that may come up,” de Leon said.

PJFIS’ other speakers were Mr. Neil Govier, CFA–Head, Education Asia Pacific (CFA Institute); Ms. April Tan, CFA-Vice President and Head of Research (COL Financial Group, Inc.); Mr. Robert Stammers, CFA-Director of Investor Engagement on the Future of Finance (CFA Institute); Mr. Mark Yu, CFA-President (Retail) and CIO (SEAOIL Philippines Inc.); Mr. Mark Ilao, CFA-Business Development Officer (COL Financial Group Inc.); Mr. Ronilo Balbleran-Vice President for Operation (Research Education and Institutional Development (REID) Foundation); and  Mr. Edmund Lee, CFA-President and CEO (Caylum Tracing Institute).

“Being part of the 3rd PJFIS is such a wonderful experience for me as a finance student, because it opened a door for me to know what my craft is all about and broad knowledge that will help me a lot in pursuing my dreams,” Jobelle Balasbas, Polytechnic University of the Philippines (PUP) Banking and Finance student said. “Upon hearing the speakers, I was left with a question, rather a motivation of, ‘Instead of wasting my time on non-profitable things, why don’t I make my everyday life productive?”

PJFIS is a conference and exhibition catered for students and young professionals who want to advance their personal career and financial wellness. A brainchild of CFA Society Philippines, this project aims to deliver value to the Philippine investment community by providing future investment professionals a clear view of how to properly build a career in finance, an overview of various investment products and tools, and a venue to understand the significance of ethics and professional standards.

Arena of Valor Launches in the Philippines

Garena’s first mobile MOBA game, Arena of Valor (AOV) now available for Filipino users Garena, the digital entertainment platform unde...